Some of the best email marketing tools and software for small business

Is your business requires email marketing software. Are you looking for any software which can be used for e-mail marketing. You can choose the one which can have significant impact on the success of your marketing campaign.

Why Choosing the Best Email Marketing Software is Important

It is one of the cost-effective marketing tool which is easy to manage, gives you full control and allows to establish contact directly with your customers.

Constant Contact

Constant Contact is one of the largest and fast growing mail marketing service which is easy to use and beginner friendly. You can easily manage the mail list, templates and contacts more.

This gives access to easy tracking, reporting, built in social media sharing tools, an image library and 1 GB of storage for your own files. You can get unmatched support with live chat, mail, community support and a vast library of resources. There are online training as well as live seminars which allows small business to quickly learn the features of e-mail marketing and start using it like a real professional.


AWeber is one of the most popular email marketing software  in the world which offers a wide range of tools for small and medium sized business to manage the e-mail marketing. You can connect to platforms such as WordPress. It allows to use email templates, mail tracking with detailed insights, list management, auto responders etc.


ConvertKit  is a robust e-mail marketing software which is used by professional blogger, marketers and authors. However, it  is incredibly powerful and extremely easy to use which offers incentives with email signup forms  and also offers content upgrades. You can send mails and comes with easy to manage auto responders.

One can easily segment contacts with those who are interested and have already purchased. It is a great marketing tool for automation.


GetResponse is huge platform for e-mail marketing which is easy to use and simplifies email marketing for small business and absolute beginners. You can create smart automated campaigns with some amazing marketing automation tools. This tool helps to boost your profits and  to create effective campaigns.


Scope and Growth of CRM Market in India

The new report, CRM Market in India', expresses that throughout the years CRM has advanced from direct arrangement toward 360 degree enterprise wide activity in India. Starting at now, CRM execution in India is for the most part centered on marketing and campaign management. CRM market is seeing a relentless development with an expanding pattern of investment on CRM over the world. In India, on-premise solutions have higher footing than cloud arrangements not at all like developed countries, for example, United States and United Kingdom.

As far as process and capacity CRM can be comprehensively ordered in four sections - Operation CRM, Analytical CRM, Sales Intelligence CRM and Collaborative CRM. CRM modules cater to three fundamental ranges of client relationship prompting to client retention and acquisition. In India, on-premise solutions have higher traction than cloud solutions unlike developed nations such as United States and United Kingdom.

The large presence of SMBs in India has ended up being exceedingly valuable for CRM vendors. CRM adoption by SMBs is encouraged by both private players and government exercises while the barriers to adoption are for the most part inward.

CRM and Email Marketing Software selection is driven by improvement of client care operations and accomplishment of worldwide norms. Additionally cost reduction capacity of CRM and availability of technologically sound personnel are also catalyzing CRM adoption... Be that as it may, high cost related with CRM arrangements and low mindfulness in regards to its points of interest ruins its execution.

Transparency is at the cutting edge of the changing CRM landscape. India is turning into a promising market for mobile CRM owing to skyrocketing adoption trend in mobile devices. CRM offers open-ended interaction among workers and numerous consumers in the interpersonal organizations. Despite a rise in implementation of CRM in the Indian industries there exists further scope for growth.