CRM stands for customer relationship management software which is used by many companies. They have started to save time to perform transaction and there is easy access to data. The information is accessed with in fraction of seconds at the click of a mouse button. It is widely used for managing the interaction with client and sales prospects. It is designed to manage the sales activities. It helps to record the lead which helps in further getting new customers and managing the existing database of customers. The easy follow up makes them satisfied customers. The customers should never go unattended which is the key focus of companies across India. It has decreased the overall cost for marketing and sales department. The stationary cost is decreased and information is accessed at any time.
It helps to find out the performance along with check on their leads. The profitability is increased and it is designed for small and medium enterprises to enhance productivity and lead management of business. It is an excellent and efficient tool for companies who work on excel sheets to prepare reports and manage sales leads. The reports are created in formats with calendar and activity management. It provides real time interactive dashboards and can be accessed from anywhere round the clock. This would eventually increase the sales for process driven companies which offers end to end solutions.
It streamlines the processes and collaborates it across departments without using large IT infrastructure so that the main focus is on business. It manages, delivers, control and perform automation needed to provide quality service with reduced risk and maximize return on investments to accelerate growth.